Gordon Duisterhof started the business in 1973. He started the company as Duisterhofs Soft Water but no one could say it correctly or spell it on checks so he changed it to his first name, Gordon. Gordon started the business as a Lindsay Water Softener Dealer out of his house and quickly needed to rent space. The rented space in a small old lumberyard served as the office, warehouse and showroom for the company but having his wife and children around he also needed it to host decorative painting lessons plus space for his kids to work and play.
The city of Kalamazoo wanted the rented building so he purchased a building in 1979. It was an old dry cleaning business on the corner of Walter & Vine in Kalamazoo. That old building served as showroom, warehouse, rental space for a person from church that was in need of space for his small cabinet business, and our first bottled water production plant, simple as it was. It was in that building that Gordon was asked by the Lindsay corporation “do you want to keep selling Lindsays or Kinetico?” His reply was “Thank you, I will sell Non-Electric Kineticos.” His son and now President of Gordon Water, Steve, also joined Gordon while in that little building in 1987.
Growth required more space and trucks so Gordon & Steve bought the old VW dealership building across the street in the early ‘90s. Wow, 18,000 square feet! What would they ever do with all that space? They filled it as they experienced amazing growth in bottled water service trucks, bottles and production equipment plus all the things needed to support significant growth in Non-Electric Kinetico Water treatment sales. Son Tom joined Gordon Water Systems on June 1, 1996.
1998 saw the growth into the Grand Rapids & Holland Markets with sales efforts in both areas along with the purchase of Tulip City Water Service. We rented a space on Michigan Street near Plymouth and ran bottled water trucks for Holland/Grand Rapids out of that location until the “S Curve” was torn out and then we moved to 114 54th Street SW. That rental space worked for 10 years.
The early 2000’s saw the addition of a building in Portage on 300 E Centre. It was a showroom, small warehouse and easy location for customer pickup.
2010 we purchased the building at 100 54th Street SW. At the same time we were talking with Don Hart about purchasing his Kinetico Dealership that covered Kent, Ottawa and Muskegon Counties. Hart Water became part of Gordon Water Systems in January of 2011. Yeehaa, Gordon Water Systems was now the Authorized, Independent Kinetico Dealer for 7 complete counties: Kent, Ottawa, Muskegon, Barry, Allegan, Van Buren and Kalamazoo.
Our Founder(s), Gordon & Merlyn Duisterhof Died just 6 days apart in December of 2017. They started a company and left a legacy.
Their sons, Steve and Tom, are second generation owners, have great people they work with and love to help improve people’s quality of life by providing them with clean, safe water. The stated passion for Gordon Water Systems is to “Earn the privilege of our customers’ recommendation.” All of us at Gordon Water Systems work to do that everyday.
We proudly serve over 13 counties in West Michigan and have 4 convenient office locations located in Grand Rapids, Kalamazoo, Portage and Rockford.